Services
Bespoke media coaching, built around you.
If you are the CEO of a major listed company, a public figure or a spokesperson for a local organisation, you cannot avoid engaging with media, and nor should you. The question is how to engage in a way that works for you.
Our media coaching sessions are tailored to your needs and comfort levels. They are bespoke, hands-on sessions that equip you with the tools to communicate clearly, stay on message and manage challenging questions, minimising potential risks to your reputation. No two sessions are the same. Whether you are preparing for a single, high-stakes interview or building the confidence of a leadership team, the work is shaped around the issues and situations you deal with on a daily basis, not a generic script.
Built around you
We help you engage pro-actively across every format, from traditional newspapers and broadcast to digital platforms and social media, with techniques that fit how you naturally communicate rather than a one-size-fits-all formula.
Filmed on-camera interviews
Designed to strengthen your performance under genuine pressure, we use professional camera crews and equipment to film our practice interviews. The scenarios and questions are developed with your input so they are relevant to you and your organisation, and we review the footage together so you can see exactly what is working and what is not.
Understanding the landscape
Good answers are not enough if you do not understand the game. Sessions cover how journalists work today, what are they looking for, and how to leverage your social media platforms. In other words, how stories are built and shared, so you and your team can anticipate challenges and respond promptly and professionally.
Beyond media
The same skills carry far beyond the interview: conferences, business summits, new-business meetings, staff briefings, investor calls and appearances before parliamentary inquiries or regulators. Wherever the stakes are high and the audience matters, the fundamentals do not change.
Reputation
Issues Management
Managing your communications during a crisis is critical. Strong, consistent and transparent messages help you navigate major issues, protect your reputation and recover more quickly. Handled badly, the first 24 hours can do damage that takes many months to undo.
Over four decades on both sides of the divide, I have seen and dealt with issues ranging from industrial disputes and product recalls to fraud, misconduct and parliamentary inquiries.
It is specialist work, and when the stakes are that high you want people who know what they are doing.
I can help put together a management and recovery plan, using local partners who specialise in managing crisis situations, and implementing solutions that work.
Ready when you are.
Bespoke sessions built around the interviews, inquiries and audiences you actually face.